Shu Uemura
Mazarine Asia Pacific supports the brand from the creative conception to production of the social content.
A campaign composed of films and visuals, embodied by the brand ambassadors Wang Yibo and Kiki, shot for the first time in China.
Cartier - La Panthère
Mazarine Image created the new film for Cartier's "La Panthère" fragrance.
The Maison, in collaboration with Mazarine Image, is launching a new campaign to celebrate its iconic fragrance "La Panthère".
"La Panthère" was the nickname affectionately given by Louis Cartier to Jeanne Toussaint, the woman who dared to revolutionize the jewelry codes of the time and who made it her totem animal, her signature. Since then, the panther has become the embodiment of the creative spirit and temperament of the Maison.
Mazarine has always been convinced that the strength of a story is essential, and in love with the finest images, the agency is proud to have been able to accompany the brand in this initiatory tale, halfway between dream and reality.
Directed by Nathalie Canguilhem, the film's captivating images take us far away, to the original tracks of the Maison's beloved animal: where it all began, in the heart of a tropical forest. It is there that we follow Vanessa Kirby, guided by her instinct, who meets her double, the feline, during a real and introspective journey.
The role of Vanessa Kirby as this strong, free-spirited woman who moves through life with grace and determination was an obvious choice.
An ode to femininity, of course, but also an ode to freedom, which brings us closer to ourselves.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
Numéro 246
Numéro 246 of April-May 2024
Available on shop.numero.com
Issue 246 "Végétal", April-May 2024, features fashion series by Kenny Germé, Txema Yeste, Ben Hassett, Damien Krisl, Anthony Arquier and Edgar Berg.
Also featured in this issue: a portrait of Pretty Yende, one of the leading South African sopranos of our time, photographed by Fabien Montique; a portfolio of the immense photographer Paolo Roversi, honored by a major exhibition at the Palais Galliera; the meteoric rise of actress and singer Zendaya, the new icon of a generation, currently starring in the second part of Dune; and the revelation of French cinema Nadia Tereszkiewicz, who plays an astonishing role in Stéphanie Di Giusto's film Rosalie, and reveals herself through the lens of Luc Braquet.
